Indiana Jones, Raiders of the Lost Ark Essay

I have chosen to evaluate a scene from Indiana Jones, Raiders of the Lost Ark where Indiana and Sallah uncover the Well of Soles where the lost ark is hidden. We open the scene at 57:03 with Indiana leading a team of diggers up a hill to the spot where they will dig for the ark. As the scene opens we hear the diegetic sounds of the diggers and commotion taking place in the background. We also hear non-diegetic music that will be referred to as the â€Å"ark theme† playing as Indiana climbs the hill and has his men start to dig for the ark. The slow and sort of creepy tone that makes up the ark theme reminds us of the continuing quest for the ark and also that the ark may very well be close by. At 58:00, the non-diegetic music briefly cuts for about four seconds but then picks up once again as Indiana turns around to whistle for his men to start digging. As the digging begins, the music picks up and gets louder and louder. The rise in the non-diegetic music builds the suspense and excitement of the scene and foreshadows the big discovery that lies ahead. At 58:26 the scene dissolves into a shot of the dig site from afar. Although the non-diegetic music ended, we pick up with the diegetic music or sound of the tune that the workers hum as they dig. We can also hear the diegetic sounds of the wind howling and we see the sun setting in the background showing us that a cold night is approaching. The coloring from the sun set gives the shot a feel that something great is about to happen yet provides a sense of mystery for those who don’t know what is to come. In this shot we cannot see a detailed view of our characters, rather just the shadows of the digging men and Indy. We are easily able to pick out Indy despite only being able to see character shadows simply because we see him put on his trademark hat which he is famous for wearing. At 58:44 the shot cuts to yet another shot of the digging site at night fall. Immediately we hear booms of thunder and strikes of lightening from an approaching storm which sets the tone of this portion of the scene. The thunder and lightning and building anticipation seem to foreshadow the discovery of the ark yet again, which we initially hink is a good thing, however, the dark and evil sounds of the storm represent bad things will eventually come from the ark and show us that in hindsight, the ark should not be disturbed. Anticipation continues to build as we hear more diegetic sounds of thunder and a spooky wind howling in the background. We see a shot of Indy and see the worried look on his face as the storm continues to approach. At 58:56 Sallah informs Indy that they hit stone and here we see an eyeline match from Indy leading to the next shot of the uncovered stone. As the workers continue to uncover the stone, the diegetic sounds continue. The lack of non-diegetic music emphasizes the roar of the thunder and helps the view focus on the big find that is about to occur. As the stone is lifted and the tomb is uncovered, we hear the diegetic sound of an animal howling in the background at 59:50. This gives the viewer a spooky feel of the tomb. At 59:55 we see and hear a stinger brought on by non-diegetic music. The thunder roars with a lightning strike which lights up the opening of the tomb which reveals a scary-looking creature with jagged teeth. As this is revealed the non-diegetic music spikes and Sallah shouts from being startled which all creates this stinger effect. The stinger also proves to be the cue that re-starts the creepy, non-diegetic music. After questioning the moving floor, at 1:00:15, the non-diegetic music spikes into a high pitch shriek, as Indy drops his torch. The non-diegetic music lowers to a creepy tone once again but then spikes into a high pitch flute sound at 1:00:22 as the camera pans over the creepy view of the snakes. The non-diegetic music continues into a low-pitch brass sound which continues to provide a creepy feel but also foreshadows the evil that lies ahead. At 1:00:42 the camera lifts back to Indy as he rolls over and delivers his famous line; â€Å"Snakes.  Why did it have to be snakes? † Sallah then crawls over to Indy and at 1:00:59, Sallah utters over the non-diegetic music, â€Å"Asps. Very dangerous. You go first! † This line then cues the diegetic sounds of a snake rattling and a loud boom of thunder which cues the end of the scene. Throughout this four minute clip, there are tons of diegetic sounds and a lot of non-diegetic music. The sounds and music play a huge roll in this scene as it builds emotion for the find of the Well of Soles yet foreshadows the danger and adventure that lies ahead in the remainder of the film.

Comparing and contrasting Achilles and other warriors Essay

Comparing and contrasting Achilles and other warriors Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Achilles is one of the main characters in Homer’s Iliad. Iliad is a legendary epic covering the formative years of Roman and Greek mythology. Iliad pursue glory, heroism, and love within the authority and influence of supernatural powers. Achilles possessed heroic strength and also had close contact with the gods. Achilles had all the qualities of a grand warrior and he proved to be the most dominant man among the Achaean army. However his deeply rooted character barred his capacity to act with integrity and nobility. The rationale of this paper is to analyze the character of Achilles and examine how he was similar of differed from other heroic warriors.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Achilles could not manage his pride or the fury that came about when his pride was injured. These attributes greatly affected Achilles life since he abandoned his fellow warriors because he had been insulted before Agamemnon, his commander. Achilles even wished his fellow warriors to be killed by Trojan warriors. He was driven by thirst for glory and was willing to sacrifice anything for his reputation. Achilles had extreme temper; for example, though the demise of Patroclus provoked him to reconcile with Agamemnon, this did not alleviate his fury but he directed his anger to Hector (Homer, 1990, p. 32). Achilles forfeited twelve Trojan men at the funeral of Patroclus, he also killed his opponents mercilessly and shamefully vandalized the corpse of Hector. These events reveal Achilles great anger because he was mourning the death of Patroclus. Achilles pride, bloodlust and wrath affected him adversely (Virgil, 2006, p. 42).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Achilles is recognized as the greatest warrior in Achaian army and no other warrior could match him as a fighter. Achilles has a great sense of social order because he decided to act during the plague that was consuming the soldiers at Achaian camp. Agamemnon, Achille’s kind did not act so Achilles decided to find out the cause of the plague by calling for a congregation of the entire army. Achilles is argumentative and petulant because he argues that though Agamemnon gets the best prizes from war, he never worked for them. In the course of argument, Achilles almost killed Agamemnon, though he was saved from carrying out the heinous act by goddess Athena. Achilles believed that the quarrel between him and the king was righteous and same as the war against Trojan army. Achilles major characteristic was excessive pride because he remained angry even after Agamemnon promise to return Briseis alongside other gifts (Vigil, 2006, p. 47).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Gilgamesh is a warrior who fears death throughout George XIII epic. Achilles on the other hand is also very keen with his metaphoric wickedness that can only take place after the death of his earthly life. Gilgamesh and Achilles have a lot of similarities, which include dynamic attitude on death and life centered. They have similar attitudes especially when their heroic comrades died. The death of Patroclus touched Achilles very much whereas the death of Enkidu also caused much distress to Gilgamesh. Achilles and Gilgamesh are two semi-divine heroes who have various matching characteristics and life-events, and they focused a lot with their mortal lives, but not relatively in the same approach. Achilles and Gilgamesh share fundamental similarities in their mortal lives. Each of them is a child of a goddess and a mortal man who happens to be a king. Achilles is a son of Thetis and has an exceptional rapport which enables him to speak with t he gods with the help of Thetis (Homer, 1990, p 27). Gilgamesh on the other hand is regarded as one third human and two third god, which makes him to stand out as an exceptional character that exists in relationships with both the mortal world and divine world. Iliad relates the preeminence of Achilles and Gilgamesh in battle where they reveal themselves as headstrong warriors.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Neither Achilles nor Gilgamesh is concerned with romantic and family relationships. The major relationship these epic heroes have is with their mothers, where they seek protection and guidance. Through this rapport, they are able to gain development and wisdom. Achilles can also be compared to other heroes such as Aenes since their lives is determined by supernatural powers. In the book Iliad and Aeneid, Achilles and Aenes are characters who reveal their chivalry and bravely. In the books, Aenes and Achilles are chosen by gods and favored in various periods of their lives (Homer, 1990, p.26). These characters have predestined death and fate, they are sons of gods and they have specific accomplishment and mission in their lives. The major difference between Achilles and Gilgamesh is on anger management. Even after the death of his friend Enkidu, Gilgamesh remains cool and does not translate his fury to anyone, but Achilles anger could not b e controlled after the death of Patroclus. Gilgamesh mourns the death of his friend by ritually pulling his clothes and hair, but Achilles mourns the death of Patroclaus by killing several Trojan warriors.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   An in depth analysis of the epics of the era reveal contrasting features of the heroes. The circumstance, the physical features and situation might be similar, but the discrepancy is mainly due to mental and intellect framework of the heroes. Aenes fought major battles just like Achilles, but their fate was different. Achilles was predestined to die in the battle, while Aenes was predestined to be an architect of a huge town in the planet. Achilles was more of a cruel enemy and fierce warrior and his task was to wrestle and triumph over bloody wars. On the other hand, Aenes was more civilized and constructive in comparison to arrogant Achilles. Achilles is violent, stubborn, ruthless and hostile and had a capacity to kill Trojan warriors ruthlessly in the battlefield. Achilles battle and attack intended huge massacre. On contrary, Aenes is more placid and sober. Aenes as a warrior had adorable features of restraint, chastity, discipline an d love. He was a true leader who never left his comrades. Aenes led the warriors to pursue new home and new culture. He was a fighter, but not even once did he display emotions and power in arbitrary and cruel manner (Vigil, 2006, p. 74).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In conclusion, Achilles was a great warrior, but he was a merciless fighter who killed many Trojan warriors. Achilles shared similar features with other heroes in the epics. These heroes fate was usually predestined and they were mostly sons of gods. They sought advice from their mothers which helped them to develop and gain wisdom. However, an in depth analysis on the character of these heroes depict that there are some differences. Achilles was a violent warrior as compared to most heroes who were able to manage their fury. In addition, Achilles, Aenes and Gilgamesh were heroes of their times. References Homer, Robert Fagles, and Bernard Knox. The Iliad. New York: Viking,  1990. Print. Hope Nash Wolff. â€Å"Gilgamesh, Enkidu, and the Heroic Life.† Journal of the American Oriental Society 89.2  (1969): 392-398. Web. Virgil, R. Fagles, B. Knox, and S. Callow. The Aeneid. New York: Penguin Audio,  2006. Print. Source document

Frankenstein Essay Essay

Gothic horror story that captures reader’s attention leaving them with questions of their own morals and of the main characters. The novel arouses questions like, who should be allowed to create life? Is it right to kill for a greater good? Are some secrets best untold? These are all questions of morality and individuals will come up with their own opinions and answers based on their upbringing. In Frankenstein, main characters Victor Frankenstein and ‘The Monster’ are morally put to the test with decisions that will greatly affect their lives. In the end many readers find themselves wondering who are the antagonist and protagonist of the novel; Did Victor do wrong by creating The Monster, or did the Monster do wrong by killing innocent people? In this case both made morally bad decisions but in the end one decision had more of a lasting impact. The Monster’s quest of killing is only justified due to the fact that he was hunting his creator. To begin with this analysis it is necessary to start with Victor because he is the creator of the Monster. Victor’s passion in the field of science led him to his discovery. Victor was a self educated man until the age of 17 when he left his home in Geneva to pursue higher education at the Ingolstadt University. His favorite professor, Mr. Krempe, pushed Victor to broaden his studies to all fields of science and that is when his fascination with life and living objects began. Victor’s obsession with recreating life kept him at the university for over two years studying cadavers and how the body worked. Victor’s motive was not to create a human being that would do his chores for him and take care of him, he hoped his â€Å"present attempts would at least lay the foundation of future success† (Shelley 33). His mind was in the wrong place; he was set on what doors it could open in the field of science but failed to realize the chaos it would create in society. Problems were sure to arise because Victor’s new creation challenged everything people learned in school and religion. God was to have created humans and life on Earth and gave them the ability to recreate naturally, not some young scientist digging graves and putting body parts together. Victor’s second poor moral decision was his reaction to the Monster as it was brought to life. The Monster’s size and proportions were that of something superior to anything, yet Victor could not stand to look at how ugly his creation. He rushed out of his room and did not return the next morning to find out the Monster had fled. In reality Victor was the Monster’s father and there was no mother. Victor’s reaction to first seeing the monster and fleeing it immediately were the first memories the Monster had and this had a lasting effect on him. Not only was the Monster abandoned at birth he was also feared greatly by others, forcing him to live in hiding in the woods. Like Victor the Monster educated himself but in a much more unorthodox way. According to Lawrence Lipking’s, FRANKENSTEIN, the True Story, the Monster sees himself â€Å" In his own eyes, at least, he develops as if nature, not man, had formed him, and rejection by society deforms him† (Lipking 428) . He learned through peeping in on a family that lived in the woods near him. Coincidentally they were also teaching an Arabian to read and write, so the monster observed carefully and learned as well. The Monster now had a sense of language and what this life was about. He left these woods and began a new journey to find his â€Å"unfeeling, heartless creator†¦on [him] only had I any claim for pity and redress, and from [him] I am determined to seek that justice† (Shelley 98). The Monster greatly sought out a companion after his stay in the woods observing the family. Victor stripped him of being raised by a family so it was the Monster’s intention to find Victor and have him create a female companion for him. Victor was still in remorse from his first creation so he had no intentions to bring life to another. This dark secret he kept from everyone was coming back to haunt him and those close to him. The Monster gave him a choice; â€Å"If you consent, neither you nor any other human being shall ever see us again: I will go to the vast wilds of South America,† or the he would continue with his evil, menacing ways and come after Victor’s loved ones (Shelley 104). At first thought Victor obliged because the truths behind the deaths of William and Justine were in jeopardy of being exposed. How far would he let this lie keep building? Well to no surprise Victor makes another poor decision. Instead of granting the Monsters one request for happiness he decides not to create a female monster and returns home to Elizabeth and his father. Victor’s decision to not help the Monster came back to haunt and destroy him. First the Monster went after Henry, Victor’s best friend, and next Elizabeth. The Monster promised him that â€Å"I shall be with you on your wedding night† and he kept that promise (Shelley 120). Victor assumed this meant the Monster was coming that night to kill him but to his surprise the Monster was after Elizabeth and strangled her the night of their union. Shortly after Victor’s father passed away due to the sudden deaths surrounding him and the truth that Victor had finally let out about the beast. It was official Victor had lost everything that was dear to him. The Monster had stripped him of everything he loved and this urged Victor to make his last and fatal decision. His intentions were to head north to the icy and deadly habitat where the Monster took refuge. His new obsession was to find and destroy and what he had created in his first obsession. When most hear the word monster they typically identify them as being the antagonist of the novel. In this case Mary Shelley reverses the roles and makes the Monster the protagonist. Sure he did murder Victor’s entire family, but in a way you can say Victor did the same to the Monster’s family by denying him a spouse and the potential of a family. Lipking describes it perfectly, â€Å"Good people do evil, perhaps because of flaws in character but perhaps an excess built into their virtues† (Lipking 433). People acquire their morals on their upbringing and it is safe to say that the Monster really had no morals. The Monster was abandoned the day he was conceived and did not know anything except what he learned from the family in the woods. The morals he picked up were along the lines of helping others if anything. He first saw the family helping the Arabian learn to read and write, so he learned to lend his helping hand by collecting firewood for the struggling family. Victor Frankenstein makes his first unmoral decision in the novel by taking the role of creating life into his own hands. Second when he abandons the Monster. Third when he hides the truths behind Justine and Williams deaths. Lastly when he denies the one request the Monster had for a mate. Victor did have a proper upbringing but he is the one who struggled with his choices in this novel. From the beginning Victor should not have taken life into his own hands. Part of what is so special about children is the mystery behind them. You never know if the child will get mom’s blonde hair, dad’s brown, or for some reason ends up with red hair. From birth they are a part of you and you can see that as they age and become more like you. Victor cheated the system by trying to create what he wanted out of a child. Sure his creation was superior in size and strength but there was nothing instilled in this monster that resembled its creator in any way, it was hideous and horrifying. Lipking quotes Rousseau’s Emile in his essay, stating â€Å"everything is good as it leaves the hands of the Author of things; everything degenerates in the hands of man† (Lipking 425). This defines the transformation the Monster went through as he started as Victor’s prized possession and ended up as his enemy. The hidden truth was what brought death upon Victor and his family members. If he had accepted his creation for what it looked like he could have been the father figure the Monster needed to stay away from killing. It could have been their own little secret them kept them closer together. Victor failed to realize that â€Å"perhaps the hands of man can better nature. In that case [his] fault was not his ambition but his failure to look on his work and find it good† (Lipking 432). With the size of the Monster and the knowledge Victor possessed they could have changed the world of science and its limits.

The Sarbanes-Oxley Act of 2002

In the wake of the financial scandals that struck major corporations such as Enron, WorldCom and Tyco International, the Sarbanes-Oxley Act of 2002 was enacted â€Å"to protect investors by improving the accuracy and reliability of corporate disclosures , made pursuant to the securities laws. † (P. L. 107-204, 116 Stat. 45) It aims to create new and enhance previously existing standards and practices for the boards of all publicly held companies as well as management and public accounting firms in the United States, delineating and clarifying rights and responsibilities with regards to auditing and accountability and emphasizing such points as auditor independence, corporate governance and responsibility and assessment of internal controls. Specifically, the Act stresses upon a more exhaustive disclosure of financial transactions as reporting requirements of companies based in the United States now need to be more thorough and more critical, and therefore more costly to implement. As such, this comes as a heavy burden to smaller companies who have to contend with the high costs imposed on them to complete their assessments, effectively forcing many of these small businessess to do away with public ownership, which in turn reduces valuable entrepreneurial activity. Ribstein & Butler, 2006, p. 101) The Sarbanes-Oxley Act, known in full as the Public Company Accounting Reform and Investor Protection Act, was enacted June 30, 2002 through the sponsorships of Maryland Senator Paul Sarbanes and Ohio 4th District Representative Michael Oxley. The Act has 11 titles dealing with auditor independence, individual responsibility of senior executives for the accuracy and completeness of corporate financial reports, and enhanced reporting requirements for financial transactions. (P. L. 107-204, 116 Stat. 45, Titles II, III, IV) It also includes measures and practices designed to help restore investor confidence in securities analysts, as well as indicating violations and specific criminal penalties for fraud by manipulation of financial records or other interference with investigations. (P. L. 107-204, 116 Stat. 745, Titles VIII, IX, XI) In its establishment, the Act created the Public Company Accounting Oversight Board (PCAOB) to regulate and discipline accounting firms as auditors of public companies. It also mandates the Securities and Exchange Commission (SEC) to implement rulings on requirements in compliance with the Act. P. L. 107-204, 116 Stat. 745, Titles I, VI, VII) In his signing statement, President George W. Bush cl aims the Sarbanes-Oxley Act â€Å"the most far-reaching reforms of American business practices since the time of Franklin Delano Roosevelt. † He stressed that it ushers in a new era of integrity and responsibility in corporate America where dishonest leaders will be caught and penalized accordingly, a reference to the major corporate and accounting scandals that affected many large corporations during the '90s and well into the new millenium, shattering public confidence in the nation's securities markets. Office of the Press Secretary, 2002) Particularly enraging accounts that led to the creation of the Act are the scandals that involved Enron, WorldCom and Tyco International, where conflicts of interest, unusual and unreasonably justified banking practices, and problems in incentive compensation activities revealed massive fraud on the part of both the companies and their accounting firms, resulting in massive market downturns. (Patsuris, 2002) The Act combats such unscrupulous activities by emphasizing corporate controls and enhanced financial reporting to maintain credibility. Details of off-balance sheet transactions, pro-forma figures and stock transactions of corporate officers must be reported. To assure the accuracy of financial reports and disclosures, management assessment of internal controls must be thoroughly performed. Timely periodic reporting of material changes in financial condition is required, as well as specified enhanced reviews by the SEC of such corporate reports. (P. L. 107-204, 116 Stat. 745, Title IV) A specific part of the Act, Section 404, requires management and external auditor to report on the adequacy of the company's control over financial reports. This, however, is considered by many the aspect that costs most to implement as enormous effort is needed to document and test important financial controls. Since it requires both management and external auditor to perform assessment in the context of a top-down risk assessment, it must cover all aspects of compliance and thus needs much time, labor and cost. Ribstein & Butler, 2006, p. 100) Compliance with Section 404 of the Act has a much greater impact on smaller companies as there is a significant cost involved in completing their assessments. Ribstein and Butler (2006) contend that this necessitates many small businesses to spend much than what they actually earn, driving a huge percentage of their expenditure on compliance alone. This eventually forces them to forgo with public ownership. As an example, during 2004, U. S. companies with revenues exceeding $5 billion spent . 06% of revenue on compliance, while companies with less than $100 million in revenue spent 2. 55%. (U. S. Securities and Exchange Commission, 2006) It is quite unfair that small companies should bear the brunt when they do not earn as much as their bigger counterparts, and the government must take steps and act on what can be seen as a drawback on such a well-intended regulation. In conclusion, while much of the Sarbanes-Oxley Act of 2002 was created and implemented to help put public trust back into corporations through recognizing and rewarding honest corporate leaders while discplining and fining unaccountable ones, much must be done to help alleviate the apparent burden on small companies who have to spend much on compliance, so that they may flourish and be able to compete without being compelled to spend too much on something that is beyond their capacity. And we should look forward in continuing the good work that the Act itself represents in defending the public from fraudulent and malicious corporate activities.

Future of Pakistan’s Politics Essay

Future of Pakistan’s politics is blurred. Pakistan is in a dire need of democracy but does it seems possible to provide a democratic future to Pakistani people? Will an Islamic democratic government be the future of Pakistan? Even if a democratic party got the chance to rule over Pakistan, how much time it will take to throw it away due to its mismanaged policies, bribary, crossroad games or whatever? The very crux of the questions is that Pakistan’s democratic polititians were exiled from Pakistan. Nawaz Sharif and Benazir Bhutto. Now they are out of Pakistan but they are not out of the scence. The day they came to know about the upcoming elections in Pakistan, they just started struggle to renter the country in one way or other. They are even ready to enter through legal routes but alas they don’t have the courage to face the court cases that are flying in the face of them. They have sown the wind so they should reap the whirlwind. Charter of Democracy seems very much optimistic and ambitious but its only a hope if it would be practical otherwise †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ ! It may be only a legal document to renter the Pakistan. It may be a fulldressed rehercal to decieve Pakistanis. Pakistani leaders make hi-fi promises before elections and show cupboard love for Pakistan. After the elections if they are elected then they just do what comes on their minds. Well we are just surmising because only God knows better whats hidden behind the charter. Thats sure that if a person lose his/her image once, then it become quite difficult to attain the same position back. It is not easy to prove oneself before the world. Pakistani people had faith in their polititians since day one. Pakistanis keep on voting for them and they listen to them at all. But what the polititians were gifting us in return? What they did doing for us? They just plundered Pakistan, they sucked the blood of Pakistanis, they played with the ambitions of the Pakistanis, they damn care about the amelioration of Pakistan and Pakistanis, etc. Pervaiz Musharaf is not leting them renter the Pakistan even other Generals and Musharaf cronies are suggesting him to let Benazir Bhutto and Nawaz Sharif renter the country along with their charter of democracy. Musharaf has also got the chance to fish in troubled waters by keeping Nawaz Sharif and Benazir way from Pakistan. He can get the chance to win the elections. I agree that Musharaf has done something for Pakistan but he also has created some troubles for Pakistan in some way. Keeping in view all these things, how can Pakistanis give another chance to their ever flirting politians to come up and make a democratic government? What about Musharaf? Will people have that much courage to bear military for another long term ruling over them? But one thing is sure that Pakistani people will again give a chance to somebody and would let someone rule the Pakistan. It is not new for them. They already have given a number of chances to their unreliable polititians and military men so let them do it once more. Lets see which way the wind blows. But i think we really don’t need a weatherman to know about the direction of wind. The experience of 59 years and the history of Pakistani politics is telling us clearly that Pakistan’s polical future is insecure. Well i sent this essay once but i dont how it was deleted from the essay list. You know i also got nice response and got a question about the issues i discussed†¦.. Its so sad to know that my essay was deleted without my permision or even asking me. Anyways i am uploading it again. I hope it wounld not be deleted again. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦

Marketing Concept Summary

Summary Definition of Marketing Marketing is not manipulating consumers to get them to buy products they do not want and it is not just selling and advertising. Marketing is a group of activities designed to expedite transactions by creating, distributing, pricing, and promoting goods, services, and ideas. Marketing facilitates the exchange, the act of giving up one thing in return for something else. The central focus of marketing is to satisfy needs. Example) People is willing to exchange their â€Å"something of value-money or credit-for soft drinks, football tickets, or new shoes because you consider those product more valuable or more important than holding on to your cash or credit potential. Functions of Marketing Marketing includes many varied and interrelated activities; buying, selling transporting, storing, grading, financing, marketing research, and risk taking. (Example) Fresh oranges are only available for a few months annually, but consumers demand juice throughout th e entire year.Seller must arrange for cold storage of orange juice concentrate so that they can maintain a steady supply all of the time. Creating Value with Marketing Marketing creates value, which is an important element of managing long-term customer relationships and implementing the marketing concept. Value is a customer’s subjective assessment of benefits relative to costs in determining the worth of a product. (Customer Value = Customer Benefits – Customer Costs) Also you can read this summary –  Protecting Freedom of Expression on the CampusThe Marketing conceptThe marketing concept is the idea that an organization should try to satisfy customers’ needs through coordinated activities that also allow it to achieve its goals. If a company does not implement the marketing concept by providing products that consumers need and want while achieving its own objectives, it will not survive. (Example) McDonald’s faces increasing pressure to provide more healthful fast-food choices. To keep pace with the customers’ needs, it has eliminated supersized fries and soft drinks and put nutritional information on its food packaging. It also switched to trans-fat-free cooking oils.Although customer satisfaction is the goal of the marketing concept, a business must also achieve its own objectives, such as boosting productivity, reducing costs, or achieving a percentage of a specific market. If it does not, it will not survive. (Ex ample) Dell sold computer for $50 and give customers a lifetime guarantee, which would be great for customers but not so great for Dell. To implement the marketing concept, a firm must have good information about what consumers want, adopt a consumer orientation, and coordinate its efforts through the entire organization. Developing a Marketing StrategyA marketing strategy is a plan of action for creating a marketing mix (product, price, distribution, promotion) for a specific target market (a specific group of consumers on whose needs and wants a company focuses its marketing efforts). Some firms use a total-market approach, designating everyone as the target market. Most firms divide the total market into segments of people who have relatively similar product needs. A company using a concentration approach develops one marketing stratagem for a single market segment, whereas a multi-segment approach aims marketing efforts at wo or more segments, developing a different marketing st ratagem for each. (Example of a total-market approach) Salt, sugar, and many agricultural products (Example of market segmentation) Woman, Hispanic, and minority population Key Points and Terms Marketing A group of activities designed to expedite transactions by creating, distributing, pricing, and promoting goods, services, and ideas. Exchange The act of giving up one thing (money, credit, labor, goods) in return for something else (goods, services, or ideas) ValueA customer’s subjective assessment of benefits relative to costs in determining the worth of a product. (Customer Value = Customer Benefits – Customer Costs) Marketing Concept The idea that an organization should try to satisfy customers’ needs through coordinated activities that also allow it to achieve its own goals. Marketing Orientation An approach requiring organizations to gather information about customer needs, share that information throughout the firm, and use that information to help build long-term relationships with customers.Marketing Strategy A plan of action for developing, pricing, distributing, and promoting products that meet the needs of specific customers. Market A group of people who have a need, purchasing power, and the desire and authority to spend money on goods, services, and ideas. Target Market A specific group of consumes on whose needs and wants a company focuses its marketing efforts. Total-Market Approach An approach whereby a form tries to appeal to everyone and assumes that all buyers have similar needs. Market SegmentationA strategy whereby a firm divides the total market into groups of people who have relatively similar product needs. Market Segment A collection of individuals, groups, or organizations who share one or more characteristics and thus have relatively similar product needs and desires. Concentration Approach A market segmentation approach whereby a company develops one marketing strategy for a single market segment. Multi-segment Approach A market segmentation approach whereby the marketer aims its efforts at two or more segments, developing a marketing strategy for each.

International business management----- E-business Essay

International business management----- E-business - Essay Example The organizations must re-evaluate their business strategy to incorporate business plans so that the potential of the internet, which is fast emerging as a most power tool of communication, can be exploited for business purposes. The popularity of internet has been one of the most promising instruments of advancing one’s business base. As per the article â€Å"E-commerce is an economic solvent. It dissolves old business models and changes the cost structure, and rearranges links among buyers, sellers, and everyone in between. The impact of e-commerce is happening in phases† (Kalakota, Robinson, 2002). Internet, used as a potent communication tool, would provide a vast scope of income generation avenues through increased opportunities. The internet presence of the business through interactive module of the website would facilitate and encourage usage of ecommerce for a win-win situation and help exploit the vast potential of the internet to benefit business through the huge database of customers that internet provides at the click of a mouse. Case study of Tesco is an excellent example of using ecommerce to gain the popularity and trust of the people and the prospective customers. We would be using the case study to evaluate and analyze the methodologies and approach to ecommerce activities to develop and increase customer database. Tesco realized the vast potential of internet early and has been the first business enterprise to introduce e-commerce activity in UK. The interactive communication between the client and the business house has been utilized to develop a professional relationship between the two, that not only provides opportunity to improve and improvise the quality as per customer’s requirement and demand while at the same time, customer gets the best deal because of the competitive nature of internet, as a medium of business promotion

Environmental Economics Essay Example | Topics and Well Written Essays - 500 words

Environmental Economics - Essay Example While for chemical contaminants this is done by assessing toxicological and epidemiological results, engineering or other disciplines are involved for other types. The second step is Dose-Response Estimation which in essence is the process of determining the magnitude of impact of a unit dose of the contaminant substance. The relation between dosage and possibility or incidence of the potentially adverse consequence is estimated. This is possibly one of the most complex steps of the entire risk assessment process particularly due to the fact that often the potential impacts on humans have to be extrapolated from the observed results on mice, rats etc thereby engendering the possibility of estimation errors. Also, the genetic or other differences between individuals imply that the hazard may be a stronger threat to a certain part of the human population thereby reducing the possibility of effective generalization of the results. Exposure Assessment attempts to identify the extent of human exposure to the substance given particular locations, lifestyles etc to quantify the likely doses of the substance that humans will be exposed to. Phthalates are identified as a particular class of multiple-function chemicals that are used in varieties of consumer as well as personal care goodsi. Due to the limited scope of this paper we shall discuss a very recently concluded assessment of phthalates in regard to possibility of contamination and risk particularly to children exposed to toys that used the substance as softeners. The research in late 1980s that showed that phthalates DEHP caused cancer in rodents exposed to very high doses and later another variant of phthalates known as DINP that was adopted as substitute for DEHP as softeners in toys though initially showed that it had not similar carcinogenic effects, did however cause liver damage to rodents, constitutes the first step of hazard identification in this case. It raised widespread

International relations Essay Example | Topics and Well Written Essays - 1500 words

International relations - Essay Example This paper discusses the currency war that has been in the center of discussions of the major economic powers of the world in the context of international relations and the impact of policies and actions by the different parties on the global economy and the global political order. The discussions relating to the currency war cannot but take on a heavy slant in economics and economic policy, even as one cannot argue that trade is a major force that knits or destroys relationships among nations, something that has been discussed in much detail in many theoretical discussions in international relations. The latest round of efforts by the major powers in particular by the United States and Japan has been hailed as efforts that have come to be identified with a budding currency war. For instance, efforts to keep interest rates low are in keeping with the two country economies’ interests in spurring borrowing and economic activity from such lowered interest rates, but the net effec t of the actions tied to this have been a downward pressure on their currencies, leading to a currency devaluation in practice if not in direct fact. The consensus even among the major central banks in Europe is that indeed the currency war is at hand, with Japan, for instance, deliberately setting the stage for a weaker yen on the back of announcements to pump massive amounts of liquidity, to the tune of US 1.4 trillion dollars, into the Japanese economy for the next 24 months. This has led to the yen depreciating by 14 percent after the announcement versus the US dollar. A weaker currency helps countries like Japan because it allows them to export their products at lower prices compared to competitors in other countries. At the same time, a weaker currency allows a country to shore up its investment base, owing from the way the weaker currency reflects the efforts of government, such as Japan, to infuse liquidity and to keep interest rates low, all in the name of priming the count ry economies for growth (Chavez-Dreyfus; Popplewell; Morley-Freer; Tan and Noonan). Of course this state of affairs is not lost on China, which has said likewise that the move by Japan to infuse massive amounts of liquidity into the Japanese economy is, as others have noted, tantamount to launching a currency war. Already, Chinese economists have pressed the panic signal owing to the fact that the infusion has resulted in the massive weakening of the value of the Japanese yen, which in effect is also a devaluation of the currency done through the liquidity infusion rather than by direct means. In retaliation, the Chinese economists have urged the Chinese government to launch its own moves aimed at devaluing the yuan, The interconnectedness of world trade and the way trade has become so intertwined that it has come to dominate discussions in international relations more than war is being demonstrated in the way the move by Japan is causing a cascade of effects through the global econ omy and potentially hurting many players. For instance, in China, the prognosis is that the de facto devaluation of the Japanese yen would cause a diminishing of the competitiveness of Chinese exports. Moreover, the move by Japan to infuse money into the system while keeping interest rates down is being seen as encouraging speculative activities across borders. Speculators may use low interest rate loans from Japan to borrow money that they can then use to speculate in Chinese securities and investment instruments, causing havoc in the Chinese equities and financial markets. It is in these terms that the Chinese are viewing the currency devaluation in Japan and the United States, and it is along the lines of Japan waging an economic war that the Chinese econo

Business report Essay Example | Topics and Well Written Essays - 2000 words - 1

Business report - Essay Example In order to get a clearer picture, the SWOT analysis is carried out on the Guardian Newspaper, which is a perfect example for the newspaper industry in the developed world. Lewin’s force filed analysis was then carried out on the impact of the internet on the industry; especially sine is the most significant factor affecting the newspaper industry today. Finally, drawing from the force field analysis, the report discusses the reasons for the continued growth of the industry in India, which is largely due to the low penetration of internet services in the country. Table of Contents Contents Page 1. Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.2 2. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 3. PEST Analysis of the Newspaper Industry†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 4. SWOT Analysis of the Guardian Newspaper†¦Ã¢â‚¬ ¦..7 5. Lewin’s Force Field An alysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..9 6. Newspaper Industry Success in India†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.11 7. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..12 8. ... here has been falling circulation in New Zealand, Australia, Latin America, Western Europe, and the US for the last few decades, although there are rising sales, for example, in India. This decline has been hastened by the advent of the web, particularly since most young people now prefer to get their news from the web (The Economist, 2006: p1). This business report seeks to carry out a PEST analysis of the newspaper industry in developed nations, a SWOT analysis for the Guardian Newspaper, which has one of the highest readerships in the UK, and carry out a Lewin’s field force analysis for the impact of the internet on the industry in developing markets. Finally, it will also discuss the reason for continued success of the Industry in India. PEST Analysis of the Newspaper Industry PEST is an acronym that stands for political, economic, social, and technological factors affect the operations of a business. After assessing these factors, business managers, can then identify the factors that pose risks or opportunities to inform their decision-making. It provides the context for the role of the organization in relation to its external environment. It also underpins various other analytical techniques such as scenario planning at micro-level, for example, individual or institutional, or macro-level like UK-wide, EU-wide, or worldwide (Meyer, 2012: p58). Depending on the scale and scope of the analysis, business managers consider the factors that influence changes, factors that will be important in the future, and those important at present. Its benefits to the business include spotting of business opportunities and revealing what direction change is taking in the environment to shape what is happening. Moreover, it helps the business to avoid projects that could end up

Research Paper Example | Topics and Well Written Essays - 500 words - 8

Research Paper Example This paper explores attitude and concentration as two main elements that constitute professionalism in the hospitality industry. Attitude is a key factor in professionalism, and auspiciously, it is controllable. It denotes a person’s opinion towards a profession, and it is from this opinion that the character of a person is confessed. Every activity a person executes in the course of his hospitality career is a reflection of his or her attitude, such as the manner in which one relates with guests, coworkers, and customers. Being in control of one’s attitude is beneficial since one can develop a healthy attitude and sincere respect for the people one serves or works with, rather than seeing them as a necessary evil. A positive attitude will make the customers to respond positively, as well. In addition, the concentration of a person on a given task is a sure way of exhibiting professionalism. Concentration refers to being adept on what to do and at what time. Intrinsically, effective concentration involves the garnering of knowledge on what it takes to get a given task done. As Longstreet maintains, â€Å"There is no question that concentration takes practice† (Longstreet, 2013, P. 43). Practice is required to ensure that the actions and the decision making of a person are in harmony with each other. Naturally, the mind has the ability of carrying out several tasks simultaneously and hence causing a person’s concentration to disperse. However, through practice, a professional gets to learn on how to control his or her attention, which leads to effective self-control, a requisite skill in professionalism. In conclusion, each person working in the hospitality industry should be committed to being a professional and hence instancing growth in the industry. Through effective management of the controllable intangibles, such as attitude and

Occupy Wall Street Movement Essay Example | Topics and Well Written Essays - 1500 words

Occupy Wall Street Movement - Essay Example The moral and economic implications of Occupy Wall Street movement are quite diverse in nature. The major facets of the movement are social and economic disparity, greediness, corruption and unwarranted power of business organizations on government. The moral issues of Occupy Wall Street movement comprise equality, care and freedom (Kaneck, 2012). The common concern recognized in the movement is the wealth gap between 1% (who are categorized as wealthy businessmen and bankers) and the 99% (who are the other citizens including the protestors). According to the protestors, the 1% has excessive wealth and authority and also has power over economic well-being of the nation. The protestors of Occupy Wall Street movement view the rich as frauds who misuse the economic systems and policies (Jickling & Hoskins, 2011). Thoroughly Analyze Each of the Implications Identified Above Against the Utilitarian, Kantian, and Virtue Ethics to Determine Which Theory Best Applies To the Movement; Thoroug hly Supported Your Position with Examples and Evidence Ethical theories have been considered for analyzing the protest movement. The above implications of Occupy Wall Street movement can be analyzed by using three major ethical theories which are Utilitarian, Kantian and Virtue Ethics. Utilitarian approach generally depends on the view that ethical activities can generate most of the good outcomes for society and economy. It is a general belief that society is the net outcome of individual choices for conducting certain activities. Utilitarian ethics possess the view that appropriate course of activities can enhance the value of individuals, increase the happiness and minimize the sufferings of people in a society. Kantian ethics is based on the thought of ethical responsibility. It proclaims that an activity can only be considered as ethical if it is conducted on the basis of duty, rather than on the basis consequences of such actions. The outcome of Kantian ethics is subject to th e statement that there is no inherent connection between happiness and virtue. It highlights the right activity over the good activity. On the other hand, virtue ethics concentrates on the role of an individual for defining or assessing ethical behaviors and activities. The differences between these three ethics depend on the way ethical problems are approached (Cobbett & Germain, 2012). With respect to the Occupy Wall Street movement, unseen events of bailout, movement of money and economic crisis are all agreed upon certain activities of people. Considering the above three ethical theories, utilitarian ethics best match with the implications of Occupy Wall Street movement. It can be observed that the objective of Occupy Wall Street movement is to minimize the corruption and enhance the participation of government in order to support the economic growth and to ensure equality of wealth and income. Furthermore, the moral and economic implications with respect to the minimization of unemployment, income inequality and equal wealth distribution can only be possible if utilitarian ethics is followed (Asanuma, 2011). Thoroughly Determine Who Is Responsible For Income Inequality And Wealth Distribution In The U.S. In Your Analysis, Make Sure To Include If This Is Something That Happened Suddenly or If It Built Up

Hinduism Chapter 15 of Bhagavad Gita with reference to Upanishads Essay

Hinduism Chapter 15 of Bhagavad Gita with reference to Upanishads - Essay Example Schweig. Graham M. Schweig’s â€Å"Bhagavad Gita: The Beloved Lord's Secret Love Song† encompasses the metaphysical concepts such as the distinction between body and soul (matter/spirit), the principle of nonattached action, the virtues of disciplines†¦ and the respective places of knowledge and devotion in spiritual life† (Rosen 108). In addition, Lord Krishna shares wisdom about the true nature of God, World and Beings and the underlying oneness of God and Being. In â€Å"The Ultimate Person† chapter of the Bhagavad Gita, the conversation between the Lord Krishna, the teacher and the student Arjuna was presented. Lord Krishna imparts his knowledge through his teachings comprising the whole Veda. The central point of his philosophy is on how to accomplish and acknowledge the Supreme Being. Through his teachings, the essence of various disciplines such as Meditation, Karma Yoga, Values, Devotion, are relayed to his followers. In this chapter, Lord Kris hna exposed the transcendental characteristics of God, his glories and virtues, and his being omniscient, omnipotent and omnipresent. The realization of the Ultimate Truth was revealed as the purpose and value of recognizing God was established through the teachings (Radhakrishnan 48). The composition of the universe and its association with man was discussed as personified by the sacred Ashwattha tree. The relationship of the eternal immortality of the soul of humans with the idea of the Supreme Being was described through the limitless character of the tree, also called as banyan or fig tree. Lord Krishna metaphorically described that the everlasting tree was upside-down, where the roots are located above and the branches below. The leaves of the tree represent the Vedic scriptures, and whoever understands this is well-informed of such (Bhagavad-Gita Trust), With its roots upward, and its branches downward they speak of the everlasting Ashwattha tree, Whose leaves are the Vedic hy mns one who knows this is the knower of the Vedas (Schweig 193). A sacred banyan tree is limitless, dispersed everywhere in space. The root of the tree represents the sacred being, its leaves as its written wisdom, and its shoots as the substance of the mind. According to a commentary of Sridhara Swami quoted by Bhagavad-Gita Trust, †¦the compassionate Supreme Lord first expounds the nature of this mundane material existence by the metaphor of asvattha or banyan tree with its roots upwards and its branches downwards and its leaves the Vedic aphorisms. The roots above refers to the root of all the eternal Supreme Lord and the imperishable atma or immortal soul. The branches downward refers to transitory living entities consisting of the demigods headed by Brahma, who all have a finite span of life in material existence even if they live for millions and billions of years. The banyan tree also symbolizes the temporary nature of the material world. Even the followers of the Lord K rishna may not last until tomorrow, for everything in this world is transitory. The Vedas, as exemplified by the leaves,

RBSs Internationalization Models Into Mexico As An Emerging Markets Essay

RBSs Internationalization Models Into Mexico As An Emerging Markets Using Country Of Origin Audit 2038 - Essay Example These are all factors and reasons that have necessitated the need for RBS to look for a new international destination where the company can continue its business in the manner that it has done in the British for years. But for the company to succeed with internationalisation, it is important that a market research will be conducted in the targeted market (Subhash, 2006). This market research proposal begins the process of actual market research of Mexico as an emerging market. When the need to adopt sustainability strategies as a means of avoiding possible decline of a product arises on a given market, there are several modalities that can be used to salvage the situation. Paul, Alan and Arun (2014) mentioned that companies can resort to the use of new product development as a means of responding to this situation. Another solution is internationalisation, which finds an entirely new market base for the product or service (Oviatt and McDougall, 2012). As RBS selects the use of internationalisation, there are some important questions that the company has to answer. These questions form the central problem of the research proposal. The first problem has to do with the country-based factors of Mexico that makes it either conducive or challenging for RBS. There is also the problem of banking industry based factors of Mexico that makes the country either conducive or challenging for RBS’s internationalisation ambition. Finally, there is the problem of s electing the best internationalisation model that meets the current internal position of RBS as well as the external factors the company is faced with as it seeks to enter Mexico. With the identified research problems given above, the market research will be performed with the aim of identifying the best means by which RBS can enter the Mexican market with all opportunities

Cultural Influences on Communication in Groups Assignment - 1

Cultural Influences on Communication in Groups - Assignment Example This is because if a house has a good athlete for a game, then there are very high chances of him/ her winning the gold and thus earning points for the house, which might culminate into the house winning the House Cup. Once a consensus of the representatives was reached on what had to be included then it would be approved by the patron of the society, after which the practices were t follow. Joe initiated the discussion by giving a brief to everyone, regarding what the meeting was about, just as a warm up speech. When he opened the floor for discussion, Artem was the first one to take the lead in the discussion by talking about the general events that are included almost every year such as sprint, relay, 200m and 400m race for boys, Javelin throw, high jump, long jump and discus throw. Once the specifications of all these events were listed down by Joe, the discussion on the real matter that was to be debated began. Up till now Zarina and Aset had behaved more or less like passive li steners of the discussion, contributing just about as a formality here and there. Artem had been vocal throughout. He was more like helping Joe out with sorting out the specifications of all the games, just like someone genuinely interested in sports would do. Ainura was comparatively more participative than Zarina and Aset, she sat back in her seat and paid considerable attention to what was being discussed and also added a few valuable points such as raising the height of the bar for high jump compared to what it was last year and so forth. However, what followed was quite unexpected. Normally one would expect the discussion to continue with the same flow it started with. However, as soon as the topic about debatable games started Zarina’s and Aset’s body language changed completely. Rather than sitting in their chairs in the sloppy posture they had during the beginning of the discussion, they now sat erect, with their hands on the table as opposed to their laps. Art em was attentive as always and Ainura also maintained her general composure. The next topic under discussion was whether 200m and 400m races should be included for girls or not. Zarina advanced her point of view in what would strictly be referred to as an authoritative way and said that these games require a lot of stamina which is too much to expect from girls. This was countered by Ainura, who herself had been practicing running both 200m and 400m for the athletic meet, she was articulate and firm in making her point clear that if the girls practice enough stamina will not seem to be an issue. Zarina got agitated and cut her midway; her voice’s pitch was getting higher by the second. Artem and Aset intervened both with opposing viewpoints on the issue, however both were trying to reason the issue out as opposed to Zarina. Joe was convinced that Zarina’s interruptions and aggression along with the different interests of the group representatives would not lead the gro up to a consensus. Therefore he proposed that the matter be resolved with the help of a vote, which was indeed the right choice. Next in line was the debate on the inclusion of the Discus throw and Shot put, Artem was the one against the inclusion this time, he was sided by

Sports Science - Journal Article Critique Essay

Sports Science - Journal Article Critique - Essay Example lete or soccer player, very few studies have thoroughly investigated the important correlation between a players maximal strength and his or her potential sprint or vertical jumping performance. A correlational quantitative research approach was employed in the study. Based on their findings, the authors observed that maximal strength in squat positions was a critical determinant of both the sprint performance and vertical jumping height in high level athletes and soccer players. They further noted that high squat strength did not affect the maximal oxygen consumption of the players (Wisloff et al. 2004, p.288). The conclusion was that Elite athletes and soccer players should always focus to improving their maximal strength during training with particular emphasis on maximal movement mobilization in order to enhance their sprint and vertical jump performance. This journal article critique seeks to identify and critically evaluate the strengths and weaknesses of the article based on my personal judgment of the general aspects of the article, accuracy of the findings as well as its relevance to my field of practice. Written by the authors Wisloff, U., Castagna, C., Helgerud, J., Jones, R. and Jan Hoff, the article â€Å"Strong correlation of squat strength with vertical jump height and sprint performance among elite soccer players† sought to investigate the likely relationship between an athlete’s maximum strength and his potential sprint or jumping performance. The article is fairly well written in terms of the general aspects of their article including the appropriateness of the title, abstract, statement of the problem, data collection and analyses as well as the dissemination of the results. For example, the title of the article is not only appropriate and relevant to the concept under study but also contains the key words related to the study topic. The abstract is also fairly well written both in terms of its succinct overview of the main aspects of the

Nurses as Entrepreneurs Research Paper Example | Topics and Well Written Essays - 1500 words

Nurses as Entrepreneurs - Research Paper Example Largely, the practices enable the nurses to intervene for patients as caregivers. Various faculties in nursing prepare nurses for the entrepreneurship projects for example community health, mental health among others. Ideally, the opportunity that the nurses have does not only help them to utilize their potential but also promote assistance to the community. Benefits of Nurse as Entrepreneur The nursing business does not necessarily need to take place in an office or room. Nurses are able to make mobile community visits where there are able to conduct their services. Studies show that nurse entrepreneurs conduct their activities using electronic terminal (Fero, et.al. 2010). In addition, a nurse may have a small office where patients can report to or place their request for services. Instituting a nursing business enables a nurse to increase her or his visibility, direct their creativity in providing services to the society. Ideally, challenges in the business would expose the nurse thereby influencing his or her approach in the profession. The adventures is rewarding because it does not constraint the nurse to achieve a given job target. However, it makes the nurse to work at her own convenience. The nurses who operate their activities as entrepreneurs show credible work because they have to demonstrate high standard of service delivery. Failure to supply the same would lead to low profits. The entrepreneurial skills required in the business are similar to the ones in other business activities (Fero, et.al. 2010). For examples, nurse entrepreneurs must demonstrate the following attributes in order to be successful excellent interpersonal skills, collaboration skills, critical thinking, and credibility. Nurse as an entrepreneur has numerous rewards ranging from financial benefits to professional benefits. Many nurses who opt to practices as entrepreneurs demonstrate satisfaction to the services and the duties they conduct. Barriers Entry into the nursing busine ss may poses challenges to nurses. Some of the barriers identified in nursing entrepreneurship include lack of skills to operate successful as an entrepreneur nurse. Knowledge is critical in defining the model of the business. While nurses attend professional training, business skill is not the central subject they do learn. Thus, the success of the business would depend on the business skills that the nurse has acquired from other forms of training. Critical evaluation and administration of the business skills is vital to the future of the success of any given business. Some nurses are unable to acquire the privileges they receive while practicing in hospitals. Since the duty depends with the work input of the nurse, it means that failure to input enough effort would lead to business failure. Studies shows that requirements such as malpractice insurance cover, statutory requirements and start up cost may hinder the efforts of nurses that wish to start their own business (Fitzpatric k & Ea, 2011). Largely, any business model has requirements, which influence the entry behavior. The government requirement or a restriction is another factor that influences nurse entrepreneur. While financial capability of the individual willing to institute the business would be instrumental in its growth, the outcome or the service trend of the business will also influence the number of client that the business is likely to receive (Fitzpatrick & Ea, 2011). For instance, the government evaluates and offer license for

Thomas Reid's Position on Common Sense Essay Example | Topics and Well Written Essays - 1500 words

Thomas Reid's Position on Common Sense - Essay Example This was thought to condition human experience and make possible knowledge of moral, religious, and scientific kind. The first thinkers were Herbert of Cherbury, as well as Rene Descartes; other British representatives were Henry Lee, Claude Buffier, Henry Home, G. Leibniz, and many more (Redekop, 2009, p.407). Thomas Reid is considered a founder of the Scottish School of Common Sense, whose ideas influenced several generations of philosophers well throughout the 19th and 20th centuries. Rejecting the Theory of ideas, he claimed that it was â€Å"sensus communis† (the term Reid used to describe the â€Å"common sense†) that should be perceived as a solid basis of the philosophical quest. Reid’s main arguments on common sense revolved around his reaction to the ideas by Hume and Berkeley. Hume believed that a person can never comprehend what the world which is external for him/her consists of, since human knowledge is restricted by the ideas that are present in hu man mind. Berkeley, in his turn, maintained that the external world is just ideas inherent in human mind. Both Berkeley and Hume asserted that a mental phenomenon exists as perceptions of certain mental objects (Yaffe & Nichols, 2009, [online]). Contrary to these philosophers, Reid asserted that the foundations of common sense provide a justification to human belief in the existence of an external world. Reid provided response to the arguments by Hume, both naturalistic and skeptical by devising a set of common sense principles. He saw them as the basis of rational perception of the world and rational thought. To illustrate, any person who commits oneself to a philosophical argument must unconditionally presuppose particular beliefs. The examples are I am speaking to a real person, or the external world does exist under the laws which remain unchanged. Along these claims, more presuppositions can be found, which are all positive, meaningful, and reality-based. In this context, it is worth mentioning that Reid does not see the belief in these principles’ rightness as something rational. Instead, he asserts that it is reason that demands that the aforementioned principles act as prerequisites and that it is human mind that inherently produces them. Thus, the question of sanity arises here, which Reid believes leans back on his understanding of the common sense functioning. In relation to this, Reid writes, â€Å"For, before men can reason together, they must agree in first principles; and it is impossible to reason with a man who has no principles in common with you.† (Reid, 1846, p.230). Reid also believed that qualities are to be in â€Å"(...) Something that is figured, colored, hard or soft, that moves or resists. It is not to these qualities, but to that which is the subject of them, that we give the name body. If any man should think fit to deny that these things are qualities, or that they require any subject, I leave him to enjoy his opini on as a man who denies first principles, and is not fit to be reasoned with.† (Reid, 1785, p.766) While Reid’s position on common sense can be well understood through analyzing his criticism of Hume, I would like to briefly outline his ideas regarding Hume’s understanding of knowledge. As it has already been mentioned, Hume along with Descartes, Locke, and Berkeley developed the ideal theory of human mind, which Reid refuted by offering the positive idea of mind instead. The grounding argument against the theory by Hume is

Kenneth Nierman Essay Example for Free

Kenneth Nierman Essay Kenneth A. Nierman (born 1954)(1)(2) is Founder and President of the Center for Bankruptcy Planning, and Principal of Adversity Financial Planners. His work to pioneer Financial Planning for Bankruptcy, is unparalleled. Mr. Nierman has been honored for his innovative work in advancing educational and entertaining economic concepts. One of his first economic papers was a discussion of a coming â€Å"Great Leveling† of the world economies. His first theorem on this discussion was available in 1987(doc). The Great Leveling was among the earliest neo-economic discussions about the effect s of improved technology in communication, creating a near-perfect, almost instantaneous, flow of information. It was a major factor in the breakup of the Soviet Union, and the early awareness of dictator oppression of their citizens. His theorem expressed that as information flow became instantaneous, that economies of third world countries would benefit tremendously at the permanent and unrecoverable loss of the economic world powers. This would not mean that third world economies would become equally as rich as the world leaders it would simply mean that the incremental increase in the existing standard of living would seem exponential and people in those countries would feel substantially wealthier. It would also mean that the great world economic powers would experience a loss of current standards of living. A decrease so much so that the people in those countries would experience economic and emotional pain beyond anything they had previously experienced. The Great Leveling would create a permanent shift in a majority of the world economies. World economic leaders would experience subtle or sharp, extended or immediate, decreases in citizen standards of living. The economic pain experienced would be permanent and would take years for the citizens to realize the new normal of a decreased lifestyle. Simple or drastic decreases in personal and household cash flow would have compounding effects throughout the economy of the country. His undocumented, yet historically discussed economic theorems include: The Great Leveling, The Baby-boom Retirement Myth, and Creative Destruction within the Entrepreneur World. Early life and education Nierman was born in Eastern Colorado in a small but innovative farming community of hard-working farmers and entrepreneurs (world renowned golf course footnote goes here). Family history. Parents were Alvin Kenneth Nierman and Teresa Marie (Natter) Nierman. Father died. Mother died. Sisters, Marilyn Irene Nierman (b.1949-), Alyce Dianne Nierman (b.1951-). Wife, Stacia(Stacy) Jo Nierman (Coven)(b.1956-). Married to Stacy, 19 January 1980 at King of Glory Lutheran Church, Arvada, Colorado. Formal Education. Colorado State University (CSU), Fort Collins, Colorado and Eastern New Mexico University (ENMU), Portales, New Mexico. History in Business. After graduating from CSU, married to Stacy, moved to Lakewood, Colorado. First job was as a stockbroker with OTC Net, Denver, Colorado. OTC Net specialized in underwriting venture capital developmental stage publicly held companies. After the closure of OTC Net in 1982, he went to work with E.F. Hutton in Fort Collins, Colorado. He worked with E.F. Hutton until 1984 and moved to Shearson Lehman Brothers in Denver, Colorado. In 1986, he moved to PAMCO Securities, a new firm offering financial services through local and regional savings and loans, and commercial banks.

The Impact of Counsellor Training on Students Essay Example for Free

The Impact of Counsellor Training on Students Essay The British Association for Counselling and Psychotherapy (BACP) define counselling, along with psychotherapy, as being â€Å"umbrella terms that cover a range of talking therapies† (BACP, 2012: 1). In addition, counselling is provided by practitioners who â€Å"work with people over a short or long term to help them bring about effective change or enhance their wellbeing† (BACP, 2012: 1). Those who practice counselling in a professional manner undergo intensive training and personal development, the latter of which has been â€Å"defined in terms of self-awareness and change† (Wheeler, 1996: 75). These changes, according to Johns, â€Å"influence the whole person† (Johns, 1997). This research proposal highlights how student counsellors’ significant relationships can be impacted by this intensive training regime. After discussing the literature on this topic, the aims, objectives and rationale for this research will be provided. 1. Research Aims and Objectives The aim of this small scale qualitative research is to explore the impact of the personal development element of counsellor training and how this affects the student counsellor’s significant relationships. The focus will be on, though not solely, student counsellors’ relationships with partners. However, reference will be made to other types of relationships. This aim will be achieved via semi-structured interviews examining the specific concepts of personal development, self-awareness, changes in personal relationships, as well as a full comprehensive exploration of student responsibilities in significant relationships. The data will be analysed using interpretative phenomenological analysis (IPA) (Smith, 2003), which will provide the lived experiences of participants. 2. Rationale The rationale for conducting this research is that personal development and self-awareness are key elements of counsellor training programmes designed to promote the trainee’s personal and professional development. Counsellor training has had both a positive and negative impact on many trainees’ significant and close relationships and this may be due to the amount of time spent by trainees engaging in self-awareness and personal development sessions. This study is designed to explore this issue in more detail using the lived experiences of counselling trainees. 3. Research Questions The following research questions are to be explored via semi-structured one-to-one interviews: * Have students noticed a change in their own personal development whilst training as a counselor? * Have students noticed any impact, positive or negative, of personal development and self-awareness training on their significant close relationships? * Is the student counsellor aware of any significant changes to these relationships and has help been available from the university? * Is the student counsellor aware of any help available for student’s families? * Is the student aware of the extent of their responsibilities to significant relationships? 4. Literature Review Using several different electronic databases, research has been conducted to find journal publications that are relevant to the aims and objectives of the proposed research. 4.1 Search Strategy A search of the literature was undertaken using Boolean logic, which allowed for a more sensitive search of the title and abstracts of the following databases: PsychInfo, Embase, Medline, and The Cochrane Library of systematic reviews. There were a number of keywords and phrases utilised to identify literature pertinent to this proposal, including: â€Å"counsellor training† OR â€Å"counselling training† â€Å"student counsellors† OR â€Å"trainee counsellors† AND â€Å"impact of training on significant relationships† OR â€Å"personal development† OR â€Å"personal relationships† OR â€Å"significant relationships.† The words ‘counselling’ and ‘counsellor’ were also searched with one ‘L’ in order to address differences in English and American spellings. 4.2 Results of Literature Review There is a considerable amount of information related to counsellor training and its impact on society (Scholl and Cascone 2010). There is, however, a paucity of research examining the impact of counselor training on student counsellors’ significant relationships (Macran and Shapiro, 1998). In 2012, the paucity of research in this area is as surprising as reported by Flynn-Piercy (2002) 10-years previously. It has long been established that personal development is a core aspect of counselor training (Wheeler, 2000), and yet the topic remains relatively under-researched, especially in terms of the impact this personal development has on trainees significant relationships. The changes that occur to student counsellors as a result of personal development can be likened to the same changes that occur in counseling clients. Indeed, Flynn-Piercy (2002) state that it is very similar to the therapeutic process, which is supported by observations from trainers (Mearns, 1997) and feedback from students (Harding Davies et al., 2004). Such changes are likely to impact significant relationships, as is also the case with clients who receive counselling (Fear, 2004). This was first highlighted by Mearns (1997), with there being a specific emphasis on the problems that might arise between student counsellors and their partners as a result of their training and subsequent personal development. Although this can introduce crisis, it can also, according to Mearns (1997) introduce opportunity. According to the literature, however, it is not clear whether crisis or opportunity is the predominant outcome in such circumstances (Looney et al., 1980; Guy, 1987). The literature suggests that one of the key issues that can impact student counsellors relationships is the anxiety that arises in partners as students develop close attachments to others (Cawkhill, 2002). In particular, confidentiality is a big part of these new relationships and can spark jealousy or feelings of exclusion from partners. As a result, it has been argued that students need to accept responsibility for helping their partners or significant others cope with any changes that will inevitably result from their training (Cawkhill, 2002). Flynn-Piercy (2002) conducted a heuristic study examining the impact of Relate counsellors training on their relationships with their partners. It was found that there was a significant impact on these relationships, which trainees had been unprepared for. The advantages of their training included improved communication, a disadvantage was that partners became â€Å"personally de-stablised† (Flynn-Piercy, 2002: 55). Despite the advantages, there was an overall threat to the relationships. This study is, however, not generalisable to all trainee counsellors since it only examined those training as Relate counsellors who specifically work in the area of relationships. A quantitative study conducted by Wright (2004) supported the findings of Flynn-Piercy’s (2002) qualitative study as it was found that student counsellors (n=200) did change as a result of their training and this did impact their relationships. Changes occurred in relationships with partners, friends, and family, but most markedly with partners. It was concluded, however, that changes were primarily positive. Again, however, there was a lack of preparation for these changes. As has been demonstrated, counseling training can have both positive and negative outcomes in the trainee counsellors relationships. To expand further on the positive, Crews et al. (2005) conducted a study to examine self-monitoring combined with counselling skills. The purpose of this study was to examine student counsellors who were undergoing training with responses to actual counselling performance. Results indicated that regardless of personal background or traits, counselling training improved social- and self-awareness for the participants involved. Despite the paucity of research on the impact of counseling training and, in particular, personal development on student counsellors relationships, the literature clearly shows that an impact is evident. This impact can be positive and negative, but more research is needed to establish details pertaining to the positive and negative impact, as well as the specific components of personal development that appear to have the most impact. This supports the need for the proposed research. 5. Methodology 5.1 Sample The sample will be purposive and will comprise four student counsellors who have undergone counsellor training on the BA (Hons) Counselling Studies Final Year Top-up programme. This sample size, although small, is sufficient for the chosen method of analysis, which is interpretative phenomenological analysis (IPA) (Smith, 2003). In respect of confidentiality, pseudonyms will be used in any written documents referring to each student. 5.2 Semi-Structured Interviews Semi-structured interviews lasting 30-45 minutes will be conducted by the researcher and taped for data analysis. If participants would like to speak for longer than 30-45 minutes, this will be allowed in order to gain as much rich data as possible. Potential interview questions, designed to address the research questions in 3, will be tested within a small focus group, with all questions being formed on the basis of evidence within the literature. Questions will be open-ended and non-leading, in line with best practice. Potential questions include, but are not restricted to: * What changes have you noticed in your personal development whilst training as a counsellor? * What changes have you noticed in your self-awareness whilst training as a counsellor? * Have these changes had any positive impact on any of your significant close relationships? * Have they had any negative impact on any of your significant close relationships? * What, if any, have been the key changes in any significant relationships since you started training? * Have you received any help from the university in terms of preparing for or coping with these changes? * Are you aware of any help available for student’s families? * What do you feel is the extent of your responsibilities to significant relationships?

Social Media and Psychological Disorders

Social Media and Psychological Disorders Topic: Social media is a perfect environment to promote appearance concerns and eating disorders. It has long been known that exposure to traditional types of media, such as magazines, movies, and television, can increase body image concerns in youths (Tiggermann & McGill, 2004; Tiggermann & Polivy, 2010). Given that young people are now turning to Internet sources rather than print media, the potential impact of social media on body confidence should not be overlooked. In this essay, I would argue that social media has a negative influence on body image concerns and can lead to detrimental consequences.   Much research has indicated that mass media is considered the most influential and pervasive cause of body dissatisfaction (Thompson, Heingberg, Altabe, & Tantleff-Dunn, 1999; Tiggermann, 2011). Internalisation of body perfect ideas and the stereotypes about body size begins when girls are as young as 3 years-old. It begins with baby girls exposure to mass communicated images of Barbie dolls, then moves to television advertisements and programs that celebrate ultra-thin models. It then culminates in early adulthood with appearance-focused conversations, fashion-focused stories, and picture-sharing on social networking websites. These factors have been found to promote unattainable beauty ideals of often photo-shopped women who are usually young, have a perfect body ratio and are incredibly thin. Although traditional media are still widely consumed, new forms of media or the Internet are being increasingly accessed. As of June 2017, approximately 52% of the world’s population has access to the Internet (Internet World Stats, 2017). Recent studies show that, as in traditional media, there are many places on the Internet that promote the stereotypical ideals of feminine beauty. For example, an analysis of advertisements aimed at adolescents on the Internet indicates that most figures used in the advertisements were young, thin, and attractive females (Slater, Tiggermann, Hawkins, & Werchon, 2011). Additionally, Tiggermann and her co-researchers found that Internet usage was related to greater internalization of thin-ideal, appearance comparison, body dissatisfaction, and the drive for thinness (Tiggermann & Miller, 2010). Associated with the rise of the Internet are Social Networking Sites (SNSs). As of June 2017, there are 2.46 billion social media users around the globe, and 71 percent of internet users were also social network users (Statista, 2017). Social media sites differ from the traditional mass media in several ways. First of all, a large proportion of social networking sites are peer-generated, which means users are simultaneously information sources and receivers. Second, by affording users the ability to shape, customise and direct online interactions, contemporary media transforms what were once passive receivers of the formerly popular mass media, into full-fledged communicators, with self-efficacy, and personal agency. Third, social media are more personal than conventional impersonal mass media. Users can bond with each other using technology, and content can revolve around the self. Fourth, social media are interpersonally rich tools that offer graphics apps, videos, and transformative multi-media cues that give the feeling of presence, lending the opportunity to transport individuals to psychologically involving domains that can encourage suspension of belief and attitude change. Finally, while mass media has a large heterogeneous audience, social media sites cater to communities of individuals with the same interests, ideas, and opinions. They are fundamentally media of ones peers. An amount of research on sociocultural factors and body image has emphasised the role of social comparisons in explaining media effects on body image concerns (Thompson et al. 1999). According to social comparison theory, people find it diagnostic and functional to compare themselves to others, especially to those who have similar attributes that are central to their definition of self. This has important implications for the effects of social media. Aforementioned, social media are the domain of peers, and peer comparisons are greatly salient to adolescents. In addition, upward social comparisons with attractive peers can actually lead to more negative self-attractiveness ratings than comparisons with attractive models in advertisements, who are less similar and in a less diagnostic comparison group. Social media are full of pictures of peers and create a favourable environment for social comparisons. Negative comparisons can be particularly likely on social media when young women c ompare their pictures with peers without knowing that those photographs might be digitally edited. More specifically, one experimental study indicates that upward social comparison can occur with social media profiles. Both male and female participants reported negative emotional states and showed some signs of body dissatisfaction when they viewed profiles with physically attractive photographs, meanwhile, those who viewed unattractive users profile pictures reported less negative emotional states (Hafekamp & Krà £mer, 2011). Previous studies show that exposure to peers who closely match the thin ideal has been found to increase body dissatisfaction in women (Krones, Stice, Batres, & Orjada, 2005). It is also interesting to note that comparisons to peers and models can lead to different results in regard to womens body image concerns. The reason is the appearance of peers seems to be more realistic and attainable than the appearance of models or celebrities because peers often have the same resources and lifestyle to oneself. In addition, in social media contexts, peers are not the only targets of social comparisons but online models or celebrities are as well. Beautiful pictures of models and celebrities are shared and posted on many social platforms such as Facebook, Instagram or Twitter. They are usually airbrushed to remove any flaws and this, in combination with the efforts of professional staff (such as hairstylist, make-up artists, photographers, etc) ensures that there is a huge gap between what is thought of beautiful and what can be attainable. We are aspiring to an ideal that does not exist, when constantly exposed to images of unrealistic men and women that have been digitally constructed.   When we look at the negative influences of social media on body image concerns, exposure is not the only factor, we also need to look at the ways in which social media is used. Using social networking sites is far different than passive exposure to traditional mass media. It is an interactive process, users are capable of creating and presenting their own media content while also viewing content created by others. A classic perspective of mass communication is uses and gratifications. It indicates that individuals use media to satisfy needs, seeking gratifications to fulfil motives and deriving gratifications from media use that can be both psychologically functional or dysfunctional (Rubin 2009). When applied to social media and body image concern, it suggests that individuals who are vulnerable to body image disturbances will seek gratification from social media. Young people who have low self-esteem and high thin-ideal internalisation are likely to seek gratification from social media. They may check their profile pictures online to satisfy reassurance needs, spending a considerable amount of time looking and comparing their pictures to those of their less attractive peers to validate their appearance, or sharing pictures of celebrities and models to ritualistically escape appearance-related personal distress. By doing this, they try to satisfy psychological appearance-gratifying needs and convince themselves they fit the thin-ideal of others. Eventually, young people usually end up feeling disappointed and hurt because the ultimate satisfaction of these needs cannot come from external sources but can only be found internally. Social media also unabashedly promote anorexic and bulimic lifestyles through a lot of pro-anorexia or pro-ana and pro-bulimia (pro-mia) Websites (Levine and Chapman 2011). Nowadays, there are many websites that devoted to promoting pro-anorexic ideals. They usually contain positive represent of an anorexic lifestyle; religiously-based metaphors; and more than 10 core themes, for example, perfection (the norms linking thinness with perfection), transformation (eating disorders can transform a person from ugly and fat to thin and beautiful), and success (the association of success with strength and ability to keep the weight off). In addition, Healthy Living blogs promote the image of thin appearance and deliver disordered nutritional messages, and also containing self-objectifying messages about women (Boepple and Thompson 2013). Two experiments indicate that exposure to pro-ana Websites exerts a number of negative influences, such as lower self-esteem, and decreased perceived attrac tiveness of oneself (Bardone-Cone and Cass 2007). Pro-mia Websites can also have harmful effects for young women (Levine and Chapman 2011). In conclusion, traditional media has long been known for its negative influence on body image concerns and behaviours through the promotion of body perfect ideals, but there are far fewer studies on the detrimental impacts of social media. In this essay, I argue that social media provides a perfect environment for negative social comparisons and gratification that could lead to appearance concerns and eating disorders amongst users. References Bardone-Cone, A. M., & Cass, K. M. (2007). What does viewing a proanorexia website do? An experimental examination of website exposure and moderating effects. International Journal of Eating Disorders, 40, 537–548. doi:10.1002/eat Boepple, L., & Thompson, J. K. (2013). A content analysis of healthy living blogs: Evidence of content thematically consistent with dysfunctional eating attitudes and behaviors. International Journal of Eating Disorders, 47, 362–367. doi:10.1002/eat.22244. Dittmar, H., Halliwell, E., & Ive, S. (2006). Does Barbie make girls want to be thin? The effect of experimental exposure to images of dolls on the body image of 5–8-year-old girls. Developmental Psychology, 42, 283-292. Dittmar, H. (2009). How Do â€Å"Body Perfect† Ideals in the Media Have a Negative Impact on Body Image and Behaviors? Factors and Processes Related to Self and Identity. Journal of Social and Clinical Psychology, 28(1), 1-8. doi:10.1521/jscp.2009.28.1.1 Fardouly, J., Diedrichs, P. C., Vartanian, L. R., & Halliwell, E. (2015). Social comparisons on social media: The impact of Facebook on young womens body image concerns and mood. BodyImage, 13(SupplementC), 38-45. doi:https://doi.org/10.1016/j.bodyim.2014.12.002 Ferguson, C. J., Muà ±oz, M. E., Garza, A., & Galindo, M. (2014). Concurrent and Prospective Analyses of Peer, Television and Social Media Influences on Body Dissatisfaction, Eating Disorder Symptoms and Life Satisfaction in Adolescent Girls. Journal of Youth and Adolescence, 43(1), 1-14. doi:10.1007/s10964-012-9898-9 Haferkamp, N., & Kramer, N. C. (2011). Social comparison 2.0: examining the effects of online profiles on social-networking sites. Cyberpsychol Behav Soc Netw, 14(5), 309-314. doi:10.1089/cyber.2010.0120 Internet World Stats (2017). World Internet Users Statistics and 2017 World Population Stats. Retrieved: http://www.internetworldstats.com/stats.htm Kim, J. W., & Chock, T. M. (2015). Body image 2.0: Associations between social grooming on Facebook and body image concerns. Computers in Human Behavior, 48(Supplement C), 331-339. doi:https://doi.org/10.1016/j.chb.2015.01.009 Krones, P. G., Stice, E., Batres, C., & Orjada, K. (2005). In vivo social comparison to a thin-ideal peer promotes body dissatisfaction: a randomized experiment. Int J Eat Disord, 38(2), 134-142. doi:10.1002/eat.20171 Levine, M. P., & Chapman, K. (2011). Media influences on body image. In T. F. Cash & L. Smolak (Eds.), Body image: A handbook of science, practice, and    prevention (2nd ed., pp. 101–109). New York: Guilford Press. Perloff, R. M. (2014). Social Media Effects on Young Women’s Body Image Concerns: Theoretical Perspectives and an Agenda for Research. Sex Roles, 71(11), 363-377. doi:10.1007/s11199-014-0384-6 Rubin, A. M. (2009). Uses-and-gratifications perspective on media effects. In J. Bryant   Ã‚   & M.    B. Oliver (Eds.), Media effects: Advances in theory and research (3rd ed., pp. 165–184). New York: Routledge. Slater, A., Tiggemann, M., Hawkins, K., & Werchon, D. (2011). Just One Click: A Content Analysis of Advertisements on Teen Web Sites. Journal of Adolescent Health, 50(4), 339-345. doi:10.1016/j.jadohealth.2011.08.003 Statista (2017). Number of social media users worldwide 2010-2021. Retrieved 30/10/17 from: https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/ Thompson, J. K., Heinberg, L. J., Altabe, M., & Tantleff-Dunn, S. (1999). Exacting beauty: Theory, assessment, and treatment of body image disturbance. Washington, DC: American Psychological Association Tiggemann, M. (2011). Sociocultural perspectives on human appearance and body image. In T. F. Cash & L. Smolak (Eds.), Body image: A handbook of science, practice, and prevention (2nd ed., pp. 12–19). New York: Guilford Press Tiggemann, M., Polivy, J., & Hargreaves, D. (2009). The processing of thin ideals in fashion magazines: A source of social comparison or fantasy? Journal of Social and Clinical Psychology, 28, 73-93. Tiggemann, M., & McGill, B. (2004). The Role of Social Comparison in the Effect of Magazine Advertisements on Womens Mood and Body Dissatisfaction. Journal of Social and Clinical Psychology, 23(1), 23-44. doi:10.1521/jscp.23.1.23.26991

Competition in Public Health

Competition in Public Health Introduction Public health was established by the Romans as they thought that sanitation would lead to good health.The Romans made associations between causes of ailment and methods of deterrence. as a consequence they developed a large structure of Public Health works around their empire.The Romans thought that Prevention of illness was more imperative than cure of disease. Roman Philosophy was based along the lines of probing for a motive then establishing a preventative measure to reduce the risk involved. As a practical people they used remarks of the environment to determine what was causing ill health. This form of experimental observation led the Romans to understand that death rates were higher in and around marshes and swamps.The remedy would then be based upon judgment. The Romans, being technologically suitable, resolved to offer clean water through aqueducts, to eliminate the bulk of sewage through the building of sewers and to cultivate a system of public toilets throughout their tow ns and citys. Personal hygiene was reinvigorated through the building of large public baths.(priory.comhistoryofmedicine/publichealth) In some ways, public health is a recent concept, although it has roots in ancient times. From the beginnings of human evolution, it was recognized that unclean water and lack of suitable waste disposal spread vector-borne diseases. Early religions attempted to controlbehaviour that precisely related to health, from types of food eaten, to regulating certain indulgent behaviours, such as drinking alcohol or sexual relations. The creation of governments placed accountability on leaders to cultivate public health policies and agendas in order to gain some indulgent of the causes of disease and thus safeguard social stability opulence, and maintain order.(priory.comhistoryofmedicine/publichealth). In America, public health worker Dr. Sara Josephine Baker dropped the infant mortality rate using preventative means. She established many agendas to help the poor in New York City keep their infants hale and hearty. Dr. Baker led teams of nurses into the crowded communities of Hells Kitchen and taught mothers how to dress, feed, and wash their babies. After WWI many states and countries followed her example in order to lower infant mortality rates.During the 20th century, the intense increase in average life span is widely credited to public health achievements, such as vaccination programs and control of infectious diseases, effective safety policies such as motor-vehicle and occupational safety, improved family planning, fluoridation of drinking water, anti-smoking measures, and programs designed to decrease chronic disease.( American Journal OF Public Health, 2005). What does the meaning of public health? If community nurses are to be involved in public health work some understanding of its meaning is required. Perhaps the key term is the organised efforts of society, implying some collective responsibility for health and prevention (Beaglehole Bonita, 1997). This can mean the partnerships and combinedtactics the government is so keen on to stimulate health, like the health action zones or health living centres. Nurses involved in public wellbeing work need to focus on the health of local communities, groups and populations, not on individuals or families. When trying to identify the health needs of local communities, approaches using both art and science come in. Beaglehole and Bonitas (1997) suggest both a qualitative (art) and quantitative (science) approach can be taken in identifying health needs. The foundation stone of the quantitative approach to public Competetion: Most of the day-to-day business of the organization, and around three quarters of the funding, is administered by district health boards (DHBs). DHBs plan, accomplish, provide and purchase health services for the population of their district to ensure services are arranged excellently and proficiently for all of New Zealand. This includes funding for primary care, hospital services, public health services, aged care services, and services provided by other non-government health providers including MÄ ori and Pacific providers. Health targetsare reviewed annually to ensure they align with health priorities. The current targets are listed below. *Shorter stays in emergency departments 95 percentof patients will be admitted, discharged, or transferred from an emergency department within six hours. *Improved access to elective surgery The volume of elective surgery will be increased by at least 4000 discharges per year. *Shorter waits for cancer treatment All patients, ready-for-treatment, wait less than four weeks for radiotherapy or chemotherapy. *Increased immunisation 90 percentof eight months olds will have their primary course of immunisation (six weeks, three months and five months immunisation events) on time by July 2014 and 95 percent by December 2014. *Better help for smokers to quit 95 percentof hospitalised patients who smoke and are seen by a health practitioner in public hospitals and 90 percentof enrolled patients who smoke and are seen by a health practitioner in general practice are offered brief advice and support to quit smoking. Within the target a specialised identified group will include progress towards 90 percentof pregnant women (who identify as smokers at the time of confirmation of pregnancy in general practice or booking with Lead Maternity Carer) are offered advice and support to quit. *More heart and diabetes checks 90 percentof the eligible population will have had their cardiovascular risk assessed in the last five years. (health.govt.nz) New Zealand permanent residents New Zealand citizens (including those from the Cook Islands, Niue or Tokelau) Australian citizen or permanent resident who has lived, or intends to live, in New Zealand for two years or more Work visa holder eligible to be in New Zealand for two years or more People aged 17 years or younger, in the care and control of an eligible parent, legal guardian, adopting parent or person applying to be their legal guardian Interim visa holders New Zealand Aid Programme student receiving Official Development Assistance (ODA) funding Commonwealth scholarship students Foreign language teaching assistant Refugees and protected persons, applicants and appeallants for refugee and protection status, and victims of people trafficking offences If you are living in the Netherlands or you are paying income-tax in the Netherlands you are required to procure a health insurance at a Dutch insurance company. In the past there was a difference between public and private healthcare in the Netherlands. This however has been changed and everybody is now required to purchase basic health insurance. The basic packageThe government has put together a basic package that covers about the same as the previous system. Health insurance companies are legally obliged to offer at least this basic package and can not reject anybody who is applying for it. With the basic package you are covered for the following:Medical care, including services by GP’s, hospitals, medical specialists and obstetricians Hospital stay, Dental care (up until the age of 18 years, when 18 years or older you are only covered for specialist dental care and false teeth), Various medical appliancesVarious medicines, Prenatal care,Patient transport (e.g. ambulance), Paramedical careYou can decide to purchase additional insurance for circumstances not included in the basic package. However, in this case insurance companies can reject your application and they have the right to   determine the price. If you are working for a company in the Netherlands, consider purchasing a collective health insurance policy, this can be a good option as it is often cheaper. However, you are not obliged to buy such a policy when it is offered to you and your employer is not obliged to make you an offer. Ask your employer about the possibilities.Fees of the basic packageThe fees for the basic health insurance package are annually determined by the health insurance companies and are normally approximately â‚ ¬95 per month. Although the Ministry of Health (Ministerie van Volksgezondheid, Welzijn en Sport)determines a standard premium, the insurance companies determine the additions fee you will have to pay in the end by charging a certain rate and Foreigners are also entitled to this grant if they qualify.Children under the age of 18 years do not have to pay any health insurance and are insured for free for the basic package of health care.(justlanded.com) References: Retrieved from health.govt.nz Retrieved from justlanded.com